Reflexiones sociológicas del ciudadano consumidor en entornos digitales.

Abstract

El artículo pretende caracterizar de manera sociológica el escenario de las sociedades contemporáneas a partir de seis elementos estructurantes: ciudadanía, sociedad, ámbitos sociales y de acción, control y consumo. Esta caracterización y enfoque sociológico son necesarios para generar una madurez e insumos para una investigación sobre el impacto de losnudgesen las elecciones de productos financieros por parte de los empresarios PYMEs. La reflexión sobre la relación de los actores, el ciudadano consumidor, las empresas y las entidades socioculturales implicaría una interpretación más precisa del análisis de las opciones de ofertas, a partir de una arquitectura de información (y elecciones). Además, ayudaría en un mejor diseño e interpretación del modelo de prueba nudge. La sociedad se presentaría de una manera diversa y compleja, con una dinámica de poder entre los actores. Este fenómeno implicaría y guiaría cualquier esfuerzo por optimizar o inducir elecciones, ya que estaría en juego el bienestar del emprendedor y el desempeño de su negocio.

The article aims to characterize in a sociological way the scenario of contemporary societies based on six structuring elements: citizenship, society, social and action spheres, control and consumption. This characterization and sociological approach are necessary to generate maturity and input for an investigation into the impact of nudges on the choices of financial products by SME entrepreneurs. Reflection on the relationship between the actors, the consumer citizen, companies and sociocultural entities would imply a more precise interpretation of the analysis of the offer options, based on an information architecture (and choices). Furthermore, it would help in better design and interpretation of the nudge test model. Society would present itself in a diverse and complex way, with a power dynamic between the actors. This phenomenon would imply and guide any effort to optimize or induce choices, since the well-being of the entrepreneur and the performance of his business would be at stake.

The article aims to characterize in a sociological way the scenario of contemporary societies based on six structuring elements: citizenship, society, social and action spheres, control and consumption. This characterization and sociological approach are necessary to generate maturity and input for an investigation into the impact of nudges on the choices of financial products by SME entrepreneurs. Reflection on the relationship between the actors, the consumer citizen, companies and sociocultural entities would imply a more precise interpretation of the analysis of the offer options, based on an information architecture (and choices). Furthermore, it would help in better design and interpretation of the nudge test model. Society would present itself in a diverse and complex way, with a power dynamic between the actors. This phenomenon would imply and guide any effort to optimize or induce choices, since the well-being of the entrepreneur and the performance of his business would be at stake.